Global Thinking: Interactive Marketing Strategy

Access Intelligence

Access Intelligence

Access Intelligence (AI), a major business intelligence and marketing firm, has partnered with Global Thinking on projects ranging from e-commerce integration to CRM migration to automated direct mail management. We also provide AI with printing and distribution services for newsletters, reports, conference materials and other publications, and we're currently in the process of developing an automated, web-based system for efficiently consolidating and controlling direct mail campaigns for all of their customers.

In addition, we've created an order management system, also web-based, that integrates with AI's clients' shipping and e-commerce infrastructure; this system provides users with updated information about transaction and distribution needs and enables them to print materials on-demand, thus minimizing inventory costs.

Global Thinking also provides database management and CRM services to AI; we recently assisted them in a large-scale migration of customer data from various legacy databases to Salesforce.com.

 
KEY FACTS
  • Web-based management systems
  • Data services and CRM migration
  • Direct mail automation
  • Report and newsletter printing
CLIENT VIEW

"I could give a hundred stories about Global — they are a leader in marketing innovation and customer service. We trust Global to assist us in several major areas of our business."

-- Kate Schaeffer