Data-driven Marketing

Why simply sell to your audience when you can connect with them? Use your critical information and tailor your unique selling proposition to your audiences.

At Global Thinking, we help you target your communications to the right audience — when, where, and how they want to be reached.  The key to this process is building the appropriate tools for the job:

• Custom client relationship managment (CRM) systems
• SalesForce.com implementation
• Email marketing platforms and analytics
• Multi-channnel marketing programs (web/email/print)

Check out our data management case study on Motley Fool, a major web-based financial publisher.

Collateral Creation and Control

Global Thinking can help you free up your internal creative talent by automating the collateral creation process.  Our web-based collateral creation and control applications save you time and money:

• Built to match your marketing work flow
• Customize sales collateral online with text graphics
• Create PDFs online for printing or emailing
• Manage inventory and cost center accounting

Create what you want.  Print only what you need.  For a great example of how this works, check out out our case study on k12, who we helped create a system to automate collateral creation for their field sales reps around the country.

Publishing Applications

Publishers are under continuous pressure to reduce costs and find new efficiencies in their businesses.  We work with our publishing clients to streamline production processes and build new applications to serve their readers, both online and in print:

• Content management systems (CMS)
• Conversion of print publications to online resources
• Zero-inventory print on demand systems
• Ecommerce and fulfillment applications

Check our our case study on Access Intelligence for one example of how we help our clients streamline production processes and connect our customers with their clients.

Human Resources Communications

There's no room for mistakes when it comes to human resources. Sensitive employee or member information needs to be safe, accurate, and timely. We have years of experience in providing clients with tools to create customized HR communications that tell people what they need to know, when they need to know it.

• Online Open Enrollment
• Email communications design and delivery
• Personalized benefits statements
• HIPAA-compliant security systems

Unfortunately, due to the highly sensitive nature of HR, we can not publish any case studies online.  Most of our HR clients are Fortune 500 companies with populations over 10,000.  We also work with many of the major HR consultancies, who value our intense attention to detail and ability to turn around projects on tight deadlines.