LIFT

Following an intensive rebranding process, LIFT -- formerly National Student Partnerships -- had a new name and needed a new web identity.  Global Thinking led LIFT's senior leadership through a multistage concept development process based on extensive competitor research and audience development planning.

Concurrent with concept development and design, Global built a new information architecture and user interface to meet the dual needs of fundraising and volunteer recruitment.  This was followed by implementation of a content management system to allow for editing at the national and regional levels.  Global's content management strategy also wrapped in new content streams from Twitter, Facebook, and Youtube.

Following the site launch in early 2010, Global began work on implementing new traffic analytics tools and search engine optimization tactics.