Global Thinking: Interactive Marketing Strategy
The Motley FoolThe Motley Fool, a major multi-media financial services company, sends out several hundred thousand newsletters each month to its paying subscriber base. In addition to providing time-sensitive printing and mailing services, Global has worked with the Fool to streamline the delivery process, manage their customer data and survey subscribers on their views of the Fool's stock picks. Over the last three years, Global's advice has saved the Fool millions of dollars in postage, shortened delivery times, and improved customer experience by gathering continuous feedback. Global continues to provide ongoing support in integrating The Motley Fool's web and print marketing campaigns, and in helping collect and manage customer data. By tracking and analyzing the user demographics and needs as indicated by survey data, the Fool is better placed to provide compelling content and strengthen overall customer experience and satisfaction. |