Global Thinking: Interactive Marketing Strategy

Global Thinking - Services

Strategy and Research

Successful marketing projects start with smart strategy and insightful research. Whether your medium is the web, email or print, we help you make the right decisions based on real data. Our short- and long-term planning services include:

  • Strategic planning and budgeting
  • Survey research
  • One-on-one customer interviews
  • Data mining and analysis

We'll help you put the right plan in place from the beginning — and you'll reap the benefits in the long run. Check out our case studies on strategic planning and survey research.


Web Design and Development

Building the right web presence takes more than artistic skill. Our design process begins by developing a keen understanding of your audience and the message you want to convey. Then we help you find the right design to match your voice and make it thrive with user friendly content management systems and social media integration.

  • Interface design and content strategy
  • Content management systems
  • Copy writing for humans AND search engines
  • Social media planning and integration
  • E-commerce development and store management

To see some of our recent web design samples, check out our case studies on LIFT and imaging.org.


Online Marketing

We love building beautiful web sites, but maximizing your online presence requires a lot more. We take a holistic approach to online marketing, including services ranging from SEO to email marketing:

  • Web analytics, traffic analysis and keyword research
  • Search engine optimization (SEO)
  • Email campaign design, management and reporting
  • Mobile marketing and mobile site design
  • Paid search advertising and paid placement
  • Web-base collateral creation

We recently launched an integrated print + mobile marketing campaign for the Washington Capitals -- you can still register for the 35th Annual Poster Night contest here.  Also check out our case study on how we helped k12 develop a system for creating customized marketing materials online.


Data Management

Your company's data is its backbone; you need to feel confident that it's organized, secure and, most importantly, in a position to drive your marketing processes. Our database experts specialize in standardizing, protecting, distributing and tracking your valuable information.

  • Client relationship management (CRM)
  • SalesForce.com implementation
  • List acquisition for direct mail
  • Customer database clean-up

We work with public companies, financial institutions and human resources agencies on projects ranging from CRM migration to employee benefits. Read our case study on how we integrated Access Intelligence's e-commerce platform, CRM platform and fulfillment systems.


Printing and Mailing

Our print capabilities have been our bread and butter for over 30 years. We offer unparalleled knowledge of print technology, combined with speedy turnaround and a commitment to quality and reliability that extends to every item we print, from direct mail and newsletters to full-color brochures and business cards. Read more about our parent company, Global Printing.


Fulfillment and Distribution

We provide customized, on-demand assembly, fulfillment and distribution services for your mailings — regardless of size or destination. If you want something delivered to the other side of the world tomorrow, we can help. And we can store your collateral on-site in our warehouse for short- and long-term inventory access.

 
CASE STUDY

Motley Fool: Improved customer experience with faster delivery of time-sensitive information and feedback process management.

Motley Fool Read More
CASE STUDY

IMAGING.ORG: Site design, online strategy, and database integration across multiple platforms.

IMAGING.ORG Read More